China Brand Day | Towards New Intelligence, Going Global and Going Global

24 May,2024

 In April 2017, the State Council approved May 10th as China Brand Day. A key focus of Chinese brand development this year is to create domestic "trendy products" and cultivate and strengthen brand "new brands". True "trendy products" rely on strong quality and brand building. Especially, it is necessary to make good use of the trademark system, strengthen brand protection, and realize brand value.
In the wave of globalization, Chinese manufacturing is undergoing a butterfly transformation from imitation to innovation. With the vigorous development of new productive forces by the country, moving towards "novelty", pursuing "quality" and promoting transformation and upgrading through China's "intelligence" have become the current main theme of development. At present, China is continuously completing the transformation from the "old three types" of clothing, furniture, household appliances, etc. to the "new three types" of electric vehicles, lithium batteries, and photovoltaic products. This means that new advantages for high-quality development of Chinese manufacturing are constantly forming. This is not only an innovation of traditional productivity, but also a deep layout of future new quality productivity. Taking the photovoltaic industry as an example, a report released by the International Renewable Energy Agency shows that over the past decade, the average cost of electricity per kilowatt hour for global photovoltaic power generation projects has cumulatively decreased by more than 80%, largely due to Chinese innovation, Chinese manufacturing, and Chinese engineering.
In the face of the tide of global economic integration, Chinese brands are taking a more open attitude, actively responding to the "the Belt and Road" initiative, and courageously "going out to sea". In 2023, the export value of the country's "new three types" products exceeded the trillion yuan mark for the first time, reaching 1.06 trillion yuan, a year-on-year increase of 29.9%. The "New Three Samples" not only reflect the iterative upgrading of products, but also reflect the direction and determination of China's manufacturing to continuously transform and upgrade towards high-end, intelligent, and green. The country encourages Chinese enterprises to expand their market share and influence globally, not only by expanding their market share. In this process, Chinese enterprises can also continuously improve the quality of their products and services, adopt an open and inclusive attitude, implement the determination of cultural confidence, continue to uphold integrity and innovation, and revitalize themselves in the international market.
Kingsi Intelligence adheres to the brand development concept of "dedicated core to intelligence, allowing electricity to be fully controlled". On the one hand, it promotes innovation in the digital distribution switch category with the three directions of "chip based, intelligent, and mobile Internet of Things", "moving towards new intelligence and green progress"; On the other hand, actively expanding overseas markets and applications, serving overseas markets in the construction of global 5G base station communication facilities and intelligent manufacturing, has won the trust and recognition of European and American customers with its technical strength and excellent quality, actively practicing "going out of the circle and going abroad", and creating a new brand name of "Made in China".